Brian’s experience in the broadcast business spans 35 years. He has been a dee jay, program director, salesperson, and a general manager/partner in a small broadcasting radio company. Brian, the founder of the DollarSaver Program, created the prototype for DollarSaver while running a couple of small stations in upstate New York. Since 1992 Brian has been perfecting the DollarSaver Program and franchising it to radio and television stations. Brian loves to repeat something a sales manager in Florida once told him, “The fact your company doesn’t get paid until my station makes money speaks volumes about what your company is doing.”

For over 40 years Brit has been a hands-on broadcaster in medium and small markets. His experience includes sales, sales management, general manager, and owner. Turn trade into cash? Other radio stations thought we were crazy! However, we didn’t and so in 1994 Brit’s stations became the first radio franchise for the DollarSaver Program that consistently delivered $150,000 to $200,000 in non-traditional revenue every year. Brit discovered not only was he able to convert non-radio advertisers into cash advertisers, but he was also able to get regular cash advertisers to spend more through the DollarSaver Program, thus creating a whole new revenue stream. After experiencing firsthand how effective the DollarSaver Program was in increasing his stations’ revenues, Brit joined forces with Brian and became a co-owner and Vice President of Sales. And the rest is history as the DollarSaver Program has become a leading station promotion around the country that listeners, advertisers, and general managers love to this day!