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How DollarSaver Turns Trade Into Cash

DollarSaver Explained

Hi, I’m from River Radio and Poplar bluff. I’m not selling advertising. I just wanted to know if you might be interested in trading some oil changes for an advertising package. I promise you, there is no cash involved, no cash at all. Just a simple even trade. I get oil changes. You get an advertising package.

I don’t want to be perceived as a discount store.

You are not. The station takes all the credit for the discount and the CMO dollar saver offered is a thank you to its listening audience. In my experience, radio doesn’t work. The sale of the CMO dollar saver certificates is a perfect way to test radio with no risk. If your certificates sell your store traffic increases. If they do not sell you are out nothing.

Only bargain hunters will buy the certificates.

People who buy the CMO DollarSaver certificates will have a positive experience and become loyal, repeat customers. So the CMO DollarSaver customers are paying for your radio advertising.

Well, what if my existing customers buy the certificates?

Think of it as a thank you to your loyal customers who will tell everyone about the great deal they received at your business. More importantly, your customers are paying for your advertising. Remember they are the stations certificates.

If you keep the money, what’s in it for me,

Exclusive page on our CMO DollarSaver, eCommerce website, and post on the radio station’s Facebook pages promoting the sale on-air promotional announcements about your business and on-air advertising schedule increase store traffic, greater awareness in the market.

I have no ad budget. It’s all committed until 2021.

That’s fine. There is no cash required to participate in this program.

May I use my own certificates?

You don’t have to worry about using your own certificates because the customers are emailed their certificates with their unique ID numbers and they simply print them and bring them to you.

How do I find out more about the DollarSaver program?